The Black and Gold City Goes Green campaign engages the residents of Pittsburgh in simple actions they can take at home in order to reduce their energy demand and, therefore, their carbon footprint since most electricity is generated from coal-fired power plants. The main focus is on promoting energy efficient products and behaviors, as well as educating individuals about using renewable energy to power their homes. This project was created by PennFuture in 2009 as the community aspect of the Pittsburgh Climate Initiative (PCI). The PCI raises awareness and engages Pittsburgh’s residents, businesses, government and institutions of higher learning in taking concrete actions that reduce heat-trapping gas and air pollution and its impact on our local economy and human health.
Neighborhood blitzes provide direct community involvement to help reduce Pittsburgh’s greenhouse gases—a major contributor to climate change— and improve the region’s air quality. According to an analysis by the Clean Air Task Force using 2010-2012 data, out of 338 urban areas surveyed, Pittsburgh’s air quality is in the dirtiest 10 percent for average annual particle pollution. This is a major cause of concern because poor air quality poses serious risks for public health, including heart and lung disease, cancer, asthma and birth defects, to name a few. (For more information related to the region’s air quality and what is being done about it, check out the Breathe Project.)
Since the neighborhood blitz was adopted as a proactive outreach model in 2010, the Black and Gold City Goes Green campaign has organized 24 blitzes throughout 16 different neighborhoods in Pittsburgh that have reached a total of 2,139 households.
Nicole Catino is PennFutute's 2014 Student Conservation Association Green Cities Sustainability Fellow and is based in Pittsburgh.

