The Black and Gold City Goes Green campaign engages the residents of Pittsburgh in simple actions they can take at home in order to reduce their energy demand and, therefore, their carbon footprint since most electricity is generated from coal-ﬁred power plants. The main focus is on promoting energy eﬃcient products and behaviors, as well as educating individuals about using renewable energy to power their homes. This project was created by PennFuture in 2009 as the community aspect of the Pittsburgh Climate Initiative (PCI). The PCI raises awareness and engages Pittsburgh’s residents, businesses, government and institutions of higher learning in taking concrete actions that reduce heat-trapping gas and air pollution and its impact on our local economy and human health.
Since the neighborhood blitz was adopted as a proactive outreach model in 2010, the Black and Gold City Goes Green campaign has organized 24 blitzes throughout 16 different neighborhoods in Pittsburgh that have reached a total of 2,139 households.
Nicole Catino is PennFutute's 2014 Student Conservation Association Green Cities Sustainability Fellow and is based in Pittsburgh.